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What’s Your Passion? 3 Steps to Get you Moving in the Right Direction.

What’s your passion? What do you stand for?

As you may know, I’m opening my business soon. I’m incredibly excited. I feel the way you do when you go on a first date: racing heartbeat, anticipation and ready for something new. I think it’s important to start things right, so I’ve made commitments to myself, my business and to you. Sharing these commitments with you makes them real, keeps me honest and creates the foundation for this new adventure.

My passion is finding balance between responsibilities to work, the people in my life and my mental and physical health.

After a health scare five years ago, I became obsessed with researching and introducing healthy foods into my life and taking care of my self generally. Health books and yoga started me on this new path. Before my cancer diagnosis, I worked 60-70 hours a week as an attorney, and was jolted into this new reality. I knew that doing chemotherapy and radiation shouldn’t feel like a vacation. But it did. You may be like me and take care of everyone and everything before you take care of yourself. This had to change, and I found a way to change it. One of my health obsessions became tea blending. I enjoyed creating whole ingredient tea and herbal blends, and I wanted to share them with my friends. These blends were flavorful, healthy, and resonated with my belief that we need to take care of ourselves first, so that we can take care of everything else in our lives. I wanted the benefits of these teas to extend to others too, so I started Sicilian Tea Company. When you purchase a tea canister, you know that

  • you’re giving 10% of the profits to those in need a lift up
  • you’re drinking all natural and organic ingredients
  • its packaging helps preserve a world that sees too much junk enter its landfills and waterways

It’s a win-win-win situation: you get a healthy and delicious guilt free gift to yourself while helping others and preserving the environment. Creating Sicilian Tea Company resonates with my values because I wasn’t seeing those values in the companies using waxy packaging, tea bags that don’t compost in the garden, or staples. I wasn’t finding them in companies using tea dust in the bags so it brews quick but lacks the antioxidant bang found in whole leaf tea. I wasn’t finding them in the companies that use artificial flavors to boost the flavor of their teas when it could be done naturally. I’m passionate about maintaining my values while creating a business that fosters compassion for ourselves and the world around us. How did I get started? That get’s me to:

3 Steps to Get You Moving in the Right Direction.

So how did I get started finding my passion? There may be other ways to do it, but this is how I’m doing it. These are my secrets.

Step 1: I looked at the world around me and my interests. I found a problem with what was available versus what I wanted. I looked at what I was good at. My friends told me they loved my tea blends and student loved learning about tea blending. They got me motivated to take action.

Step 2: I observed what scared me. I looked at some of my old journals, and I saw that over and over on my lists of things I wanted to do before I die I wrote, “Start a business.” Why wasn’t I doing it? I was scared of failure or being judged. I knew that if it scared me (not jumping off a cliff scared but not in imminent danger scared – they’re different.)

Step 3: I started creating the competency to get me where I needed to be. I began with research, I got permits, I took an online business course, I purchased product, I got friends on board for a tea tasting party to test out my new teas, etc. I keep the ball rolling down the hill, and it builds momentum all by itself. Just place one foot in front of the other. No looking back.

What are you going to do to follow your passion? COMMENT BELOW with one thing you plan on doing.

Much love,

Dina Cataldo
Founder & Tea Lover
Sicilian Tea Company

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